How does the sales manager plan to motivate his sales force to increase performance?

The most effective method for motivating a sales force tends to be through positive reinforcement rather than threats. While threatening dismissal can create pressure, it often leads to anxiety and decreased morale, which can negatively impact performance. On the other hand, offering bonuses for high performance aligns incentives with desired outcomes and encourages employees to strive for their best.

This strategy harnesses motivation through reward systems, making it a proactive approach where employees feel valued and recognized for their contributions. Moreover, appealing to employees' loyalty and praising past achievements can boost morale, but they do not provide the direct and compelling incentive that bonuses do. Therefore, focusing on tangible rewards fosters a more positive and productive environment, encouraging the sales force to enhance their performance through motivation rather than fear of consequences.