How is the advertisement for "Save Our Children" attempting to persuade the audience?

The advertisement for "Save Our Children" effectively employs the appeal to pity to persuade its audience. This approach taps into the audience's emotions by highlighting the vulnerable and innocent nature of children, evoking sympathy and concern for their well-being. By presenting a situation where children are in distress or at risk, the ad aims to generate an emotional response that motivates the audience to take action, such as donating or supporting a cause.

Using an appeal to pity is a common tactic in propaganda, as it seeks to create a strong emotional connection with the audience. This connection can lead to increased engagement and a sense of urgency to address the issue at hand. The imagery and language used in the advertisement likely portray the children in a way that captures the audience's compassion and encourages them to respond positively.