How is the advertising strategy of "made in America, by and for Americans" best categorized?

The advertising strategy of "made in America, by and for Americans" is categorized as an appeal to prejudice because it plays on nationalistic feelings and a sense of loyalty to one’s country. This strategy suggests that products made in America are superior to foreign-made alternatives, invoking pride in American identity and values. It targets consumers’ biases and sentiments, encouraging them to support local production and American businesses due to cultural and emotional reasons rather than purely rational considerations about product quality or price.

This approach effectively resonates with consumers who may have negative perceptions of foreign products or who feel a moral obligation to support domestic industries. By leveraging these nationalistic sentiments, the strategy seeks to foster a connection between the consumer and the product based on shared identity and collective pride, thereby driving purchasing decisions.