In a restaurant ad that emphasizes high-quality ingredients at reasonable prices, which appeal is being used?

The emphasis on high-quality ingredients at reasonable prices in the restaurant ad demonstrates a Bargain Appeal. This type of appeal highlights value for money, suggesting that consumers can enjoy premium quality without the hefty price tag typically associated with it. It effectively communicates that the restaurant offers a wise choice in terms of spending, as it provides better quality than one might expect for the price. This appeal resonates with individuals looking for not just good food, but also a financially smart decision, which can be very persuasive in attracting customers who are budget-conscious yet desire quality dining experiences.