In a speech to raise money, the speaker's phrase "distinguished group of professionals" is an example of which appeal?

The phrase "distinguished group of professionals" serves as an example of an appeal to prestige. This rhetorical strategy seeks to elevate the perceived value or importance of the individuals in the group, suggesting that their professional status enhances the credibility of the message being conveyed. By referencing this prestigious group, the speaker aims to inspire confidence and respect among the audience, encouraging them to align themselves with successful or renowned individuals.

Appeals to prestige often rely on the idea that if certain respected or successful people endorse a cause or action, it must be worthwhile. This technique is effective in fundraising scenarios, as individuals are more likely to contribute when they believe they are supporting something that is endorsed by highly regarded professionals.