In advertising, the strategy of using common experiences is often referred to as which type of appeal?

The use of common experiences in advertising is aptly described as a folksy appeal. This type of appeal leverages relatable and familiar scenarios that resonate with a broad audience, creating a sense of connection and trust. By tapping into shared values, traditions, or experiences that many consumers can identify with, advertisers establish an emotional bond and create a more inviting atmosphere for their message.

The folksy appeal draws on the familiarity of everyday life, often depicting characters or situations that reflect the target audience’s culture or background, thereby enhancing the message's effectiveness. It invites consumers to see the product in a context that feels personal and relatable, increasing the likelihood that they will engage with the advertisement and ultimately the product being promoted. This strategy fosters an approachable and down-to-earth image that aligns well with the feelings and experiences of ordinary people.