In advertising, what appeal is demonstrated by showcasing an attractive person using a product?

Showcasing an attractive person using a product demonstrates the Appeal to Beauty. This approach capitalizes on the aesthetic appeal that beauty embodies, suggesting that using the product may enhance one's attractiveness or social status. When advertisers feature physically appealing individuals, they create a positive association between the product and the ideals of beauty and desirability. This strategy often leads consumers to feel that by purchasing the product, they can attain similar desirability or social advantages, thereby influencing their purchasing decisions through the allure of beauty.

In contrast to other appeals, such as the Appeal to Practical Consequences, which focuses on the tangible benefits of using a product; the Joining the Bandwagon Appeal, which encourages consumers to adopt a product because others are doing so; or the Appeal to Flattery, which seeks to compliment the audience to gain favor, the Appeal to Beauty specifically targets the aesthetic aspects that influence consumer attitudes and behaviors.