In the ad "Biafrans are starving! Send your dollars to Harry's Help Ship," which type of appeal is being utilized?

The ad "Biafrans are starving! Send your dollars to Harry's Help Ship" primarily utilizes an appeal to pity. This type of appeal aims to evoke an emotional response from the audience by highlighting the suffering and dire circumstances faced by the Biafrans. By emphasizing the starvation crisis, the advertisement seeks to garner sympathy and motivate individuals to contribute financially to aid those in need.

In this case, the language and imagery likely focus on the plight of vulnerable individuals, leveraging compassion as a driving force for action. This technique is effective in prompting people to respond empathetically and feel a moral obligation to help, encouraging donations to address the crisis.

The effectiveness of the appeal to pity lies in its capacity to stir feelings of empathy and altruism, which are powerful motivators for charitable giving. The urgency of the situation amplifies this emotion, reinforcing the call to action presented in the ad.