In the advertisement for Monopoly, what kind of appeal is being showcased?

The advertisement for Monopoly highlights a Join the Bandwagon appeal by encouraging viewers to participate in a popular and enjoyable experience. This type of appeal taps into the desire for social acceptance and belonging; it suggests that by playing Monopoly, individuals can be part of a community that enjoys this classic game. The idea is that since many people already love and play Monopoly, others should join in to avoid missing out on the fun and shared experience.

The choice of this appeal effectively leverages the notion that being part of a popular trend or enjoying an activity that many others engage in brings added value and enjoyment, which is a common tactic in advertising strategies. This creates a sense of camaraderie among potential players, positioning Monopoly not just as a game, but as an opportunity to connect with others through a widely recognized and cherished pastime.