In the context of a sales pitch, what type of appeal is made when emphasizing potential savings and bonuses for ordering immediately?

The appeal being made when emphasizing potential savings and bonuses for ordering immediately is a Bargain Appeal. This strategy focuses on the financial benefits that a consumer can gain, highlighting discounts or special offers that create a sense of urgency. By promoting immediate savings or bonuses, the sales pitch not only aims to draw attention to the value of the deal but also encourages quick decision-making from the consumer, reinforcing the notion that taking action now can lead to greater rewards. The effectiveness of this appeal rests on the consumer's desire to obtain a good deal and avoid missing out on financial advantages.