In what type of persuasive appeal do individuals use social pressure to influence someone's decision?

The option relating to the "Join the Bandwagon Appeal" refers to a persuasive strategy that leverages social pressure by suggesting that a person should adopt a certain belief or action because others are doing so. This approach capitalizes on the desire for conformity and the fear of missing out, implying that if enough people are engaging in a certain behavior or holding a particular view, it must be the right choice.

This technique is prevalent in advertising and rhetoric, as it encourages individuals to align their decisions with the majority, reinforcing group dynamics and perceived popularity. It plays on the innate human tendency to want to fit in and be part of a collective, thereby influencing decisions based on social proof.