What appeal argues that a product's popularity is a reason to choose it, based on the behavior of others?

The appeal that argues a product's popularity is a valid reason to choose it, based on the behavior of others, is known as the Join the Bandwagon Appeal. This type of appeal plays on the social phenomenon where individuals are influenced to adopt certain behaviors or make certain choices because they see many others doing so. It suggests that if something is popular or widely accepted, it must be good or desirable, encouraging people to align with the majority. This strategy capitalizes on the fear of missing out, social acceptance, and the desire to fit in, reinforcing the idea that following the crowd can be a smart choice.

Understanding this appeal helps recognize how marketing and advertising can leverage social trends to persuade consumers.