What appeal is demonstrated by telling voters not to choose someone based on superficial qualities like appearance?

The correct answer demonstrates an appeal that focuses on engaging the audience's reasoning by highlighting the importance of deeper qualities over mere surface-level traits. By urging voters not to make decisions based on superficial qualities like appearance, the appeal aims to encourage critical thinking and reflection on what truly matters in choosing a candidate, such as their policies, experience, and character.

This type of appeal seeks to undermine judgment based on trivial or cosmetic aspects, which is a technique often found in rhetoric to persuade the audience to consider a more substantial evaluation of candidates. It prompts voters to reject potential biases they may hold based on looks and instead advocate for informed decision-making.

In contrast, options that suggest ridiculing an opponent, instilling a fear of being left out by aligning with popular choices, or promoting products through compromise do not align with this type of reasoning and reflect different psychological strategies aimed at influencing decisions.