What appeal is demonstrated by advertising notebooks that are described as 'smart and sexy'?

The phrase 'smart and sexy' in the context of advertising notebooks suggests that the product appeals to consumers' desire for approval and admiration. This appeal to flattery operates by associating the notebooks with desirable traits such as intelligence and attractiveness, implying that using these notebooks will enhance the user's image or status.

By employing this type of appeal, the advertisement seeks to flatter potential buyers, making them feel that possessing the product will reflect positively on them and elevate their social standing. This strategy taps into consumers' aspirations and desires for self-enhancement, encouraging them to purchase the product to align themselves with the appealing attributes being highlighted.