What appeal is demonstrated when a product promises to deliver free services to entice returning customers?

The choice of "Bargain Appeal" is appropriate in this context because it directly relates to the strategic marketing tactic of providing incentives, such as free services, to attract and retain customers. This type of appeal emphasizes the value that consumers will receive, presenting an offer that is financially advantageous. By framing the services as "free," the message highlights a deal that makes returning to the service or product more attractive, enticing customers to take action based on the perceived savings or added value.

This appeal relies on practical allure—customers are drawn to the idea of getting something for nothing, which can be a compelling motivator in their decision-making process. It functions effectively to create a sense of urgency or necessity to return, due to the favorable terms being presented. Consequently, "Bargain Appeal" effectively capitalizes on the customer's desire for a good deal, resonating with their economical instincts while promoting customer loyalty.