What appeal is illustrated when a business claims to meet or beat any deal?

The claim that a business will meet or beat any deal exemplifies the Bargain Appeal. This approach targets consumers' desire to save money and find the best possible value for their purchases. By emphasizing the promise of matching or undercutting competitors' prices, the business positions itself as a provider of superior deals, which can attract price-sensitive customers who are looking for the best bargains available.

This strategy is particularly effective in competitive markets where consumers are actively seeking out the lowest prices, reinforcing the notion that the business is committed to offering the best deals. It effectively engages potential customers by appealing to their financial interests, making it an enticing proposition for those prioritizing affordability in their purchasing decisions. This aligns well with the characteristics of Bargain Appeal, which is centered around the perception of obtaining an advantageous deal.