What appeal is present in the ad for On-the-Go Cereal Bars directed at busy women?

The appeal present in the ad for On-the-Go Cereal Bars directed at busy women centers around flattery. This advertising strategy seeks to make the target audience feel special and appreciated by highlighting their busy lifestyles and the challenges they face. By suggesting that consuming the cereal bars is a choice for successful, on-the-go women, the ad essentially associates the product with ideals of efficiency, vibrancy, and empowerment. This flattering portrayal reinforces the notion that by choosing this product, consumers are not just meeting their nutritional needs but also affirming their identity as capable and dynamic individuals.

In contrast, the aspects related to prestige, practical consequences, or ridicule do not apply in the same way. While prestige may relate to luxury or high-status appeal, in this case, the ad is more about recognizing the audience's lifestyle rather than enhancing their social status. The practical consequences appeal focuses on the outcomes or benefits of using the product, such as health or convenience, which is secondary to the emphasis on personal acknowledgment and affirmation. Lastly, ridicule would diminish the audience’s worth or choices, an approach that would hardly resonate with the intention to empower busy women. Hence, flattery is the main technique employed to connect positively with the target demographic.