What concept is highlighted when discussing the differing prices of the same television at two stores?

The concept that is highlighted when discussing the differing prices of the same television at two stores relates to the logical appeal. This appeal is focused on using reason and evidence to persuade the audience by presenting rational arguments. In this case, analyzing the prices of the same product allows consumers to make an informed decision based on logical reasoning about where to get the best value for their money.

When consumers see that the same television is priced differently at two stores, they are likely to think critically about which store offers the better deal after considering the quality, warranty, and additional costs like taxes or shipping. This process of weighing options and making a reasoned choice emphasizes the logical appeal, as it encourages consumers to rely on facts and comparisons rather than emotional responses or subjective feelings about either store.