What does the Join the Bandwagon appeal typically encourage?

The Join the Bandwagon appeal primarily encourages individuals to conform to popular trends or opinions, suggesting that one should align with what is widely accepted or endorsed by others. This form of persuasion relies on the idea that if many people are doing something, it must be valid or worthwhile. It plays on the fear of missing out and the desire for social acceptance, motivating people to follow the majority without critically assessing the merits of the trend or idea. In using this appeal, the assumption is that popularity equates to credibility or correctness, which is a central characteristic of the bandwagon effect. This mindset can be seen in various contexts, such as fashion, social media, and political movements, where the pressure to conform influences decision-making and behaviors.