What form of appeal is utilized when claiming that a certain whiskey brand is favored by "gentlemen of distinction"?

The statement about the whiskey brand being favored by "gentlemen of distinction" exemplifies an appeal to prestige. This form of appeal seeks to associate a product with qualities of sophistication, class, or social status. By leveraging the idea that those who are perceived as prestigious or distinguished enjoy this whiskey, the message aims to elevate the product's image and create an association that consumers may aspire to.

This tactic effectively targets the audience's desire for acceptance and approval from peers, suggesting that by choosing this whiskey, they can align themselves with an elite group and enhance their own social standing. The reference to "gentlemen of distinction" broadly signifies a sense of exclusivity and refinement, which strengthens the appeal of the brand in the eyes of potential consumers.