What form of appeal is demonstrated when an ad directly flatters the potential buyer?

The appeal demonstrated when an ad directly flatters the potential buyer is known as the Appeal to Flattery. This strategy aims to make the customer feel special, valued, or superior by complimenting them, thereby creating a positive association with the product or brand. Flattery can influence potential buyers by appealing to their desire for affirmation and recognition. By feeling good about themselves, consumers may be more inclined to make a purchase, as they associate that positive feeling with the product being advertised. This type of appeal is effective in marketing as it engages emotions and personal self-image, strengthening the connection between the consumer and the brand.