What is the appeal called when a product is promoted by suggesting that everyone else is using it?

The appeal being described is commonly referred to as the "Join the Bandwagon Appeal." This technique capitalizes on the desire of individuals to be part of a group or trend. By suggesting that a product or service is widely accepted or used by the majority, it creates a sense of social pressure or a fear of missing out among potential customers. This tactic is effective because people often feel more comfortable and secure when they align with what they perceive to be popular or widely accepted.

In this context, the 'Join the Bandwagon Appeal' aims to engage consumers by fostering a belief that their peers endorse the product, effectively persuading them to follow suit to avoid standing out or being left behind. This method can significantly influence consumer behavior by emphasizing community belonging and social validation.