What is the function of the "No Technique" label mentioned in the context of advertisements?

The "No Technique" label serves to identify methods in advertisements that lack persuasive strategies. This label suggests that the claims made in these ads do not effectively utilize techniques commonly associated with persuasion, such as emotional appeals or rhetorical devices. By designating certain advertisements with this label, it highlights that they do not follow conventional persuasive frameworks, providing consumers with an understanding of the nature of the claims being presented. This is crucial in a critical evaluation of advertising, as it encourages individuals to scrutinize the effectiveness and the truthfulness of the messages conveyed. In this way, the label promotes media literacy by making consumers aware when an advertisement does not employ commonly accepted persuasive techniques.