What is the intent behind using the phrase "maximum protection against viscosity and thermal breakdown" in marketing?

The phrase "maximum protection against viscosity and thermal breakdown" is clearly designed to convey a tangible benefit to the consumer. By emphasizing "maximum protection," it suggests that the product will provide superior performance and longevity, which resonates with consumers looking for reliability in their purchases. This type of messaging aligns with an appeal to practical consequences, as it foregrounds the practical advantages of using the product, such as reducing wear and tear and enhancing the overall functionality of machinery or systems. The focus on technical terms, like "viscosity" and "thermal breakdown," further indicates that the claim is rooted in real-world effects that impact the consumer’s experience, making the product more appealing for its practical benefits. This approach serves to clearly connect the product features with the positive outcomes consumers can expect, reinforcing their decision to choose this particular offering.