What is the key selling point in the HR DeskJet printer advertisement?

The key selling point in the HR DeskJet printer advertisement is its low starting price. This aspect effectively appeals to potential buyers who are often motivated by affordability when considering new technology. A low starting price can capture the interest of consumers who may be budget-conscious or looking for good value for their investment. By highlighting this feature, the advertisement positions the printer as an accessible option in a competitive market, potentially attracting a wider audience who might be deterred by higher prices.

In contrast, while color printing capabilities, speed of printing, and compact design may also contribute to the overall value of the product, emphasizing the low starting price is usually the most compelling factor for consumers looking to make a purchase. It suggests that they can obtain a quality printer without breaking the bank, which can be particularly enticing in markets where many consumers are comparing costs.