What is the primary appeal used in the handwritten birthday note from the car salesman?

The primary appeal used in the handwritten birthday note from the car salesman is the folksy appeal. This technique emphasizes a friendly, approachable, and relatable style, which aims to create a personal connection with the recipient. By using a handwritten note, the salesman showcases a personal touch that may evoke feelings of warmth and friendliness, reinforcing the idea that he values the relationship not just as a customer, but as an individual.

This approach contrasts with more impersonal marketing strategies, making the recipient feel special and appreciated. The use of a folksy tone can resonate with the audience, fostering loyalty and positive sentiment towards the salesman and their business. In this context, a folksy appeal is particularly effective as it encourages customers to engage with the salesman and feel more inclined to seek out their services in the future.