What kind of advertising appeal is demonstrated when past customers of a service express dissatisfaction with their experiences?

The choice of Negative Experience Appeal illustrates a strategy where advertising leverages instances of dissatisfaction expressed by past customers. This approach is effective in highlighting the perceived dangers or drawbacks of opting for a certain product or service, ultimately aiming to dissuade potential customers from making a purchase. By showcasing negative experiences, the advertising seeks to evoke a sense of caution among potential buyers, tapping into their fears or concerns about choosing a particular brand.

In contrast, the other options focus on different strategies that do not align with the specific concept of utilizing negative customer feedback. Bargain Appeal typically centers around cost savings or promotional deals, Join the Bandwagon Appeal encourages conformity and suggests that one should follow others who have made a particular choice, and Appeal to Emotion focuses more broadly on connecting with consumers' feelings rather than emphasizing their critical experiences. Therefore, the Negative Experience Appeal is specifically designed to warn potential customers away based on negative testimonials, making it the apt choice in this context.