What kind of appeal is Liberty Mutual's advertisement portraying about teaching safe lifting practices?

Liberty Mutual's advertisement about teaching safe lifting practices effectively utilizes an appeal to practical consequences. This type of appeal focuses on the real, tangible outcomes that result from certain behaviors—in this case, the consequences of safe versus unsafe lifting techniques. By demonstrating the importance of proper lifting methods, the advertisement highlights how adopting these practices can prevent injuries and contribute to overall workplace safety.

This practical approach aims to inform viewers about the benefits of safety practices, making the case that employing these techniques will lead to healthier and more productive lives, reducing the risk of back pain and job-related injuries. This emphasis on actionable advice and the positive repercussions of adopting safe habits resonates with viewers, encouraging them to see the value in changing their behavior for practical reasons.