What kind of appeal is illustrated by an ad saying "We're overloaded, and more cars are coming in. They've got to go. Make us an offer."?

The situation presented in the advertisement demonstrates a bargain appeal. This type of appeal focuses on attracting customers by suggesting that they can obtain a product at a lower price or get a special deal, especially under the premise of urgency or necessity. The phrase "They've got to go" implies a clearance or a limited-time offer, indicating that the sellers are willing to negotiate prices and encouraging potential buyers to make an offer. This strategy effectively motivates consumers to act quickly, leveraging the desire for a good bargain.

In contrast, the other appeals do not fit this scenario as well. Fear-based appeal would evoke anxiety to influence behavior, statistical evidence would rely on data or numbers to support claims, and appeal to authority would reference an expert or credible source to lend credibility. None of these approaches align with the content of the advertisement, which is clearly centered around the opportunity for consumers to take advantage of a sale.