What marketing strategy is reflected by the ad stating "Herbie's Chocolate Bars - the same price as five years ago!"?

The advertisement stating "Herbie's Chocolate Bars - the same price as five years ago!" reflects a bargain appeal. This strategy effectively highlights the notion of value and savings. By emphasizing that the price has remained unchanged for five years, the ad suggests that consumers are getting a good deal or bargain compared to products that may have increased in price over time. This creates a perception of price stability and affordability, appealing to consumers who are looking for cost-effective options in their purchasing decisions. The focus on maintaining the same price can evoke feelings of savings and encourage purchases based on the idea that they are not spending more than they did in the past. Therefore, this marketing strategy is centered around promoting the value proposition associated with securing a consistent price over an extended period.