What psychological tactic is employed by the ad suggesting that diet and exercise are crucial for summer readiness?

The psychological tactic employed in the ad suggesting that diet and exercise are crucial for summer readiness falls under the Appeal to Practical Consequences. This technique focuses on the real-world impacts or outcomes that the advertised behavior can lead to. The ad seeks to connect the actions of dieting and exercising with practical, desirable results, such as looking better in summer attire or feeling healthier during the warmer months. By framing the message in terms of tangible benefits, it resonates with the audience's desire for improvement in their lifestyle and self-image, thereby persuading them to take the recommended actions. This tactic emphasizes the cause-and-effect relationship between the recommended behaviors and the positive outcomes that are relevant to the audience's interests and aspirations.