What rhetoric strategy does Liberty Mutual employ to portray concern for employee well-being?

Liberty Mutual employs the strategy of appealing to practical consequences to effectively convey its concern for employee well-being. This approach focuses on demonstrating the tangible benefits and real-world outcomes that arise from the company's commitment to its employees. By emphasizing how policies and practices lead to safer work environments, better job satisfaction, or improved mental health support, Liberty Mutual showcases a direct correlation between its actions and the positive impacts on employees. This strategy not only establishes trust but also frames the company as a responsible employer, dedicated to fostering a supportive workplace.

Using practical consequences as a rhetorical strategy allows Liberty Mutual to create a narrative that emphasizes the importance of their role in contributing to employee welfare. This creates a compelling argument that resonates with both prospective and current employees, making the case that the company genuinely cares about their well-being.