What strategy does the president of the college use to inspire alumni to donate?

The president of the college uses an Appeal to Prestige to inspire alumni to donate because this strategy emphasizes the institution's excellence and its achievements, which can evoke feelings of pride and loyalty among alumni. By highlighting the college's prestige, such as accolades, successful programs, notable alumni, and contributions to society, the president effectively taps into the emotional connection that alumni have with their alma mater. This connection can lead alumni to feel compelled to contribute financially, as they may want to support and uphold the reputation of the college they attended.

The focus on prestige serves to remind alumni of their positive experiences and the value of their education, reinforcing the idea that donating is a way to continue contributing to the institution's legacy and future success. This strategy is particularly effective in encouraging donations because it connects the act of giving with being part of an esteemed community, thus aligning the outcomes of their contributions with the overall prestige of the college.