What technique is exemplified by a candidate connecting emotionally with voters through shared experiences?

The technique of connecting emotionally with voters through shared experiences is best described as "Folksy Appeal." This approach involves a candidate presenting themselves in a relatable, down-to-earth manner that resonates with everyday people. By sharing personal stories, experiences, or values that voters can identify with, the candidate builds trust and establishes a sense of camaraderie. This emotional connection is crucial in political settings, as it can significantly influence voters' perceptions and decisions.

In contrast, the other techniques, while they might also play a role in political persuasion, do not focus primarily on establishing emotional connections through personal relatability. Appeals to prestige tend to leverage status and authority, while appeals to prejudice may manipulate existing biases to sway opinions. Lastly, the bandwagon appeal encourages voters to join in popular support but does not emphasize personal connections or shared experiences. Thus, the “Folksy Appeal” distinctively highlights the importance of emotional resonance in political communication.