What technique is used to persuade an audience by creating a sense of urgency for a trendy product?

The technique that effectively persuades an audience by creating a sense of urgency for a trendy product is the bargain appeal. This method highlights the idea of getting a great deal or a limited-time offer, thereby encouraging consumers to act quickly to take advantage of what seems like a unique opportunity. By suggesting that the product might not be available later or could be sold out soon, marketers leverage the fear of missing out (FOMO) which drives impulse decisions.

In contexts where a product is deemed trendy, the bargain appeal is particularly powerful because it emphasizes the desirability of the item while also incentivizing audience members to purchase immediately, reinforcing both the value and the limited opportunity associated with the product. This aligns perfectly with consumer behaviors, especially in today's fast-paced shopping environments.

Other techniques, such as appeals to prestige or pity, focus on different emotional leverages that may not directly emphasize urgency nor align specifically with trendy items. The effectiveness of the bargain appeal in creating urgency is a key reason why this choice is the most fitting in this context.