What type of advertising tactic is being used when a limited-time offer is presented alongside free bonus products?

The advertising tactic of presenting a limited-time offer alongside free bonus products is a prime example of bargain appeal. This strategy is designed to create a sense of urgency and exclusivity, encouraging consumers to act quickly to take advantage of the perceived deal. By highlighting the additional value of free products, it appeals to the consumer's desire to save money and obtain a greater benefit than the original purchase alone would provide. This type of promotion effectively taps into the psychological craving for savings, making consumers feel that they are making a wise financial decision.

In contrast to other tactics, bargain appeal focuses specifically on the economic advantage and value proposition for the consumer, rather than on lifestyle, social status, or emotional connections that other approaches might emphasize.