What type of appeal does the term 'ultimate bargain' imply in advertising?

The term 'ultimate bargain' in advertising suggests a Bargain Appeal, as it directly focuses on the concept of obtaining significant value or savings. This type of appeal is designed to catch the consumer's attention by emphasizing an offer that appears to be an exceptional deal, creating a sense of urgency and prompting action based on perceived economic benefits. It plays into the desire of consumers to maximize their spending and get the most for their money, making them more likely to view the product as a sensible purchase due to the financial advantage it presents.

In contrast, other types of appeals do not primarily center on economic value or savings. For instance, Appeal to Prestige focuses on enhancing one's social status through luxury or high-end products, while Appeal to Pity targets emotions, eliciting sympathy for a situation to encourage buying a product. Appeal to Practical Consequences considers the practical outcomes of a purchase but does not necessarily relate to cost or savings in the way a Bargain Appeal does. Thus, the correct identification of 'ultimate bargain' as a Bargain Appeal captures its essence effectively.