What type of appeal does the elderly gentleman’s description of Erodent exemplify?

The elderly gentleman’s description of Erodent exemplifies a folksy appeal because it likely relies on a relatable, down-to-earth approach that draws from familiar experiences or traditional values. This type of appeal often uses a simple, conversational style and may incorporate anecdotes or a nostalgic tone that resonates with the audience. It creates a connection by presenting the subject matter in a way that feels accessible and genuine, making it easier for the audience to trust the speaker’s perspective.

Such appeals can be particularly effective in persuading an audience by evoking a sense of community or shared values, which is likely to resonate with listeners who appreciate and identify with a more traditional or simpler way of communicating. This effectively enhances the persuasive message by fostering an emotional bond between the speaker and the audience.