What type of appeal is utilized in an advertisement offering 11 CDs for 1 cent from a club?

The advertisement offering 11 CDs for just 1 cent utilizes a Bargain Appeal. This type of appeal is designed to attract consumers by presenting an exceptional value or deal that is hard to resist, emphasizing the low cost and the large quantity of products available. The idea behind the Bargain Appeal is to create a sense of urgency and temptation, encouraging consumers to act quickly to take advantage of the offer.

In this scenario, the promotion plays on the desire for a good deal, particularly in the context of purchasing music. By showcasing an attractive offer, the advertisement effectively captures the attention of potential customers, suggesting that they are getting a significant amount of valuable product for a minimal investment. This strategy is often used in marketing to drive sales and create a perception of savings.

While other appeals may focus on social aspects or status, the core of this advertisement revolves around the bargain itself, making it a classic example of using a Bargain Appeal.