What type of appeal is represented by the ad claim to "Buy quickly" for a product?

The claim to "Buy quickly" for a product leverages the psychological principle behind urgency and the fear of missing out (FOMO), which is a hallmark of the join the bandwagon appeal. This type of appeal taps into the desire to be part of a trend or to conform to what others may be doing, suggesting that the product is in high demand and may not be available for long.

This approach not only creates a sense of immediacy but also implies that others are making the purchase, enticing potential buyers to follow suit to avoid being left out. By encouraging quick action, the ad aims to drive consumers to join the buying behavior of their peers, reinforcing the notion that making the purchase correlates with being socially aligned or trendy.

In contrast, other options offer different angles of persuasion: appealing to prestige would focus on status and superiority, practical consequences emphasize logical benefits or outcomes of a decision, and ridicule would aim to disparage opposing views. Therefore, the immediate call to action in the ad reflects a strong alignment with joining the bandwagon, where the urgency to act reinforces collective behavior in purchasing.