What type of appeal is illustrated by the conversation between the customer and the salesman regarding the 50% off sale?

The conversation between the customer and the salesman regarding the 50% off sale primarily illustrates a bargain appeal. This type of appeal focuses on the attractiveness of a deal or discount, highlighting the potential savings to entice a purchase. In this case, the substantial discount of 50% serves as an incentive for the customer, emphasizing value and affordability.

Bargain appeal is especially effective in marketing and sales contexts, as it appeals to a consumer's desire to get a good deal, which can drive impulse purchases and create a sense of urgency. By focusing on the financial benefit of taking advantage of the sale, this appeal aims to persuade the customer to act quickly and make a purchase.