What type of appeal is demonstrated by the ad discussing the plight of stray pets?

The ad discussing the plight of stray pets makes use of an appeal to pity. This type of appeal is designed to evoke emotional responses from the audience, particularly feelings of sympathy and compassion for those in need. By highlighting the hardships and struggles faced by stray pets, the ad aims to create a strong emotional connection with viewers, prompting them to feel concern for the animals' well-being. This emotional engagement often encourages individuals to take action, such as adopting a pet or supporting animal welfare initiatives.

In this context, appeals to pity can be effective because they leverage compassion and empathy, motivating people to respond positively to the cause being presented. The portrayal of the animals’ suffering seeks to elicit a desire to help, making it a powerful tool for advocacy and charitable efforts.