What type of appeal is used in advertisements that highlight special deals or discounts?

The use of bargain appeal in advertisements that emphasize special deals or discounts is a strategic approach aimed at invoking a sense of urgency and value in potential customers. This type of appeal focuses on the financial benefits consumers will receive, tapping into the desire for a good deal. When an advertisement highlights a discount, it aims to convince consumers that they are making a wise decision by purchasing an item at a lower price than usual. This stimulates interest and encourages immediate action, as consumers may feel that such opportunities are rare and worth taking advantage of before they expire. Thus, the effectiveness of this advertising strategy lies in its ability to entice customers with the prospect of saving money and getting more for their investment.