What type of appeal is demonstrated by the Listerine ad that emphasizes the effectiveness of the mouthwash?

The appeal demonstrated by the Listerine ad that emphasizes the effectiveness of the mouthwash is an Appeal to Practical Consequences. This type of appeal focuses on the practical benefits or outcomes that a product can provide to the consumer. In this case, the ad highlights how using Listerine can lead to positive results, such as improved oral hygiene and fresher breath. By showcasing these practical consequences, the advertisement aims to persuade consumers that using Listerine is a sensible choice for maintaining oral health.

The emphasis on effectiveness ties directly into the utilitarian aspect of the appeal, presenting the mouthwash as a reliable solution to common oral health issues. This rationale helps potential customers to see the value in the product through a lens of practicality and everyday benefit.