What type of appeal is implied when an advertisement highlights a person's professional accomplishments to entice new customers?

When an advertisement emphasizes a person's professional accomplishments to attract customers, it is leveraging an appeal to prestige. This type of appeal is based on the idea that associating a product or service with someone who has relevant expertise, credentials, or social standing can enhance the perceived value and desirability of that product or service.

By highlighting the professional successes and qualifications of an individual, the advertisement aims to invoke admiration and respect from the audience, suggesting that choosing this product or service is a wise decision endorsed by an esteemed figure. This connection creates a sense of trust and authority, making potential customers more likely to feel confident in their decision to engage with the advertised offering.

Thus, appeal to prestige effectively positions the product or service as being of higher status or quality, drawing customers in through the reputation of the individual being promoted.