What type of appeal is made in an argument that makes a connection between a person's perceived value and the quality of a product?

The connection made between a person's perceived value and the quality of a product exemplifies a folksy appeal. This type of appeal often seeks to create a sense of relatability or authenticity by suggesting that the product is associated with ordinary values or trustworthy qualities, which are often personified by an appealing character or relatable imagery. For instance, a commercial might showcase a person who embodies a down-to-earth lifestyle, implying that if the product is good enough for them, it should be good enough for others as well.

This approach taps into the audience's emotions and connects them with familiar, trusted symbols or personas, thereby enhancing the product's appeal through association with qualities perceived as genuine or valuable. By leveraging these relatable narratives, marketers aim to instill a sense of trust and confidence in their product, suggesting that it aligns with the fundamental values that the target audience aspires to.