What type of appeal is primarily used in advertisements that suggest significant savings for insurance offers?

The type of appeal primarily used in advertisements that suggest significant savings for insurance offers is a bargain appeal. This approach focuses on attracting consumers by highlighting the financial advantage of the product or service being offered. The advertisement emphasizes the potential for substantial savings, which can entice customers to consider the offer more seriously, as it directly addresses their desire to save money and make a wise financial decision.

Bargain appeals are effective in conveying a sense of urgency and opportunity, motivating consumers to act so they do not miss out on a deal that promises value for their money. This contrasts with emotional appeals, which seek to evoke particular feelings; fear appeals, which tap into anxieties or concerns; and logical appeals, which aim for reasoned arguments based on factual evidence. While these other types of appeals may be present in various advertisements, the direct nature of a bargain appeal targets the consumer's interest in savings specifically.