What type of appeal is used in the advertisement "Gentlemen of distinction drink Culvert's whiskey"?

The advertisement "Gentlemen of distinction drink Culvert's whiskey" employs an appeal to prestige. This type of appeal suggests that consuming the product will elevate one's social status or image. By associating the whiskey with "gentlemen of distinction," the message implies that drinking Culvert's whiskey is a mark of sophistication and refinement. It appeals to the desire for social approval and the aspiration to be part of an elite group. This connection between the high status of the product and the social identity of its consumers is a classic example of how brands leverage prestige to attract customers.

The other types of appeals mentioned focus on different motivations. Bargain appeal would emphasize cost savings or discounts, while appeal to prejudice might invoke biases or stereotypes. Appeal to practical consequences would typically highlight tangible benefits or results from using a product, none of which are relevant in this context where social prestige is the central theme.