What type of appeal is used in the card regarding Jim Martin and the Buick Wrangler?

The card regarding Jim Martin and the Buick Wrangler employs a folksy appeal, which is characterized by its intention to create a sense of familiarity and relatability with an audience. This type of appeal draws on the imagery of ordinary people and everyday situations to connect with the audience on a more personal level. When a message highlights the down-to-earth qualities of a person, such as Jim Martin, or emphasizes simple, relatable experiences associated with the Buick Wrangler, it fosters a friendly and approachable image.

Folksy appeal often uses anecdotes, humor, and regional dialects to make the message resonate with the audience's values and experiences, allowing them to see themselves in the narrative. This method can effectively engage the audience by making them feel that the speaker or product is trustworthy and aligns with their lifestyle or preferences.

In this context, the other types of appeals differ significantly. Emotional appeal focuses more on eliciting strong feelings in the audience rather than establishing a relatable connection. Appeal to friendship suggests a bond or relationship that isn't the focus here, while appeal to prestige centers on elevating status or exclusivity, which is not aligned with the essence of the folksy approach used in the card.