What type of appeal is being used when a saleslady compliments a customer’s appearance to promote a product?

The correct answer is an appeal to flattery, as it specifically involves praising or complimenting someone to influence their behavior or decisions. In this scenario, the saleslady compliments the customer's appearance to create a positive and friendly atmosphere, likely making the customer feel good about themselves. This psychological approach can make the customer more receptive to purchasing the product being promoted, as the compliment can enhance their mood and self-esteem.

In this context, the other types of appeals do not fit as well. An appeal to pity would involve evoking sympathy or compassion, typically used in a context where the argument seeks to arouse emotional concern rather than a compliment. A bandwagon appeal would suggest that one should do something because many others are doing it, which again differs from the personal and direct approach of flattery. Lastly, a folksy appeal typically seeks to connect with the audience in a casual, down-to-earth manner, often by using relatable language or examples, rather than directly complimenting them. Thus, the appeal to flattery directly targets and manipulates the customer's positive feelings, making it the correct choice.